Here you will find youtube metrics that will help you make logical desintions
But the main factor is views, so if you had to only look at one metrics is, if you got more views make more of the same content, if you got less stop and try something else.
| Metric | Description |
|---|---|
| Watch Time | Total amount of time viewers have spent watching your content. |
| Average Percentage Viewed | The average percentage of a video that viewers watch. |
| Average View Duration | Average time spent watching a video per view. |
| Audience Retention | Shows the percentage of viewers who continue watching your video over time. |
| Engagement Metrics | Likes, dislikes, comments, and shares. |
| Impressions | Count how often your video’s thumbnail is shown to viewers. |
| Click-Through Rate (CTR) | CTR indicates the percentage who clicked to watch. |
| Shown in Feed (Specific to Shorts) | Number of times your Short was displayed in the Shorts feed. |
| Views vs. Swipes Away (Specific to Shorts) | Compares the number of viewers who watched your Short to those who swiped away. |
| Traffic Source Types | Breakdown of where your viewers are finding your content (e.g., YouTube search, external websites, suggested videos). |
| Demographics | Age, gender, geographic location, and more. |
| Revenue Metrics (For Monetized Channels) | Estimated revenue, revenue per mille (RPM), and playback-based cost per mille (CPM). |
| Unique Viewers | The estimated number of individuals who have watched your content over a specific period. |
| Subscriber Growth | Tracks the number of subscribers gained and lost over time. |
| Returning Viewers vs. New Viewers | Compares the number of viewers who are returning vs. those watching for the first time. |
| Subscribers vs. Non-Subscribers Viewing Patterns | Analyzes viewing behavior patterns between subscribers and non-subscribers. |
| Watch Time from Subscribers vs. Non-Subscribers | Compares the watch time generated by subscribers versus non-subscribers. |
You can make difreant logical disctions based on these metrex here are some examples:
Thumbnail & Title Performance
Primary: CTR + Impressions
Logic: If CTR is low despite high impressions, your thumbnail/title needs improvement
Content Quality Assessment
Combine: Average View Duration + Audience Retention + Average Percentage Viewed
Logic: These together show if people actually enjoy your content after clicking
Note: Low retention with high CTR means great thumbnail but content needs work
Audience Growth Analysis
Combine: Subscriber Growth + Returning Viewers vs. New Viewers + Subscribers vs. Non-Subscribers Viewing Patterns
Logic: Shows if you’re building a loyal audience or just getting one-time viewers
Content Distribution Strategy
Combine: Traffic Source Types + Watch Time per source
Logic: Shows where your successful viewers come from
Revenue Optimization (For monetized channels)
Combine: Watch Time + RPM + Demographics
Logic: Identifies which audience segments generate most revenue
Audience Engagement Quality
Combine: Engagement Metrics (likes, comments) + Watch Time + Subscriber Growth
Logic: Shows if engagement translates to loyal viewer
Platform-Specific Performance (Shorts vs Regular)
Combine: Shown in Feed + Views vs. Swipes Away + Subscriber Growth
Logic: Determines if Shorts are effectively growing your channel
Geographic Content Strategy
Combine: Demographics + Watch Time + Traffic Sources + Time of Upload
Logic: Shows when and where your content performs best
Subscriber Value Analysis
Combine: Watch Time from Subscribers vs. Non-Subscribers + Revenue Metrics + Audience Retention
Logic: Shows if subscribers are more valuable than random viewers
Content Discoverability Analysis
Combine: Impressions + Traffic Sources + Average View Duration
Logic: Shows if YouTube is recommending your content to the right audience
Viral Potential Assessment
Combine: Initial 24hr Views + Share Rate + Traffic Source Types
Logic: Indicates if content has viral potential
I will be able to create a plugin in Eagle that provides me with these metrics later on, once I know which metrics I need the most.