These are the general steps to create a video:

Be Yourself Consistency is everything Quality Quantity > Quality > Quantity Make Systems, Not Videos Consider The End Viewer Build Familiarity Use AI, Carefully Get To The Point

Everything down is not rules, it’s just tips.

  1. Know your competitors.
  2. Write the script with a storyboard.
  3. Set up the needed notes based on the script.
  4. Prepare and start recording.
  5. Edit the final video in DaVinci Resolve.
  6. Analayze the video you uploaded following the Video Analysis Steps and make changes to fit better.
  7. Each video should also have an article for people who search on google “This idea is going to be later once youtube works first”

Scriptwriting, Storyboarding & Research

Begin by writing your script and creating a storyboard. This will serve as the backbone of your video and help visualize the narrative.

Build a Persona

  • Develop an imaginary character that represents your audience. When writing or speaking, talk as if you are addressing that character directly. This helps tailor your message effectively.
  • When researching an audience, note the key terms and values they emphasize. Create messages that align with those values subtly.

Set Your Goal

Set your goals for your audience. Ask yourself: Do you want to change their mood, their mind, or their willingness to carry out what you want?

But, But, Therefore, But, Therefore

This story pattern helps maintain tension and avoid predictable “and then” sequences.

Increase the Three Hormones

  • Dopamine
    Effects: Focus, motivation, and memory
    Tips: Create suspense and use a cliffhanger.
  • Oxytocin
    Effects: Trust, generosity, relaxation, and bonding
    Tips: Create an empathetic character.
  • Endorphin
    Effects: Creativity, relaxation, and focus
    Tips: Make people laugh.

Argument Tools: Ethos, Logos, and Pathos To Build Up the Story

  • Logos: Argument by Logic
    Logos is the logical appeal.

    Tips:

    • Connect with your audience by addressing topics they feel deeply about using logic. “We should choose X because it’s a common-sense approach.”
    • Another form of logical reasoning is the if-then approach: Start with something true, follow it with another truth, and reach a conclusion that also must be true.

  • Ethos: Argument by Character
    Ethos relies on the persuader’s character, reputation, and trustworthiness.

    Tips:

    • Show that you share your audience’s values.
    • Use personal stories that highlight your reliability.

  • Pathos: Argument by Emotion
    Pathos appeals to emotion and forms the root of “sympathy.”

    Tips:

    • Sympathy: Show genuine concern for your audience’s feelings.
    • Storytelling: Use personal or relatable stories to create a virtual experience for your audience.
    • Emotional Volume Control: Underplay or gradually increase your emotional tone to guide the audience’s feelings.

  • Humor
    Laughter is a powerful calming tool and can enhance your persuasiveness when used properly, but it depends on your character. A fake persona can be easily spotted.

    Some tips from Matt Rife:

    • Acts and makes the viewer visualize the moment:
      • Changes his voice.
      • Mimics another personality.
      • Acts deeply, DEEPLY.
      • Gives an age and style, making you really imagine the person in the story.
    • Introduces unexpected twists.
    • Fakes stories to make people laugh (BE CAREFUL—THIS CAN BE SPOTTED!)
    • Over-exaggerates the story.
    • Keeps it relatable.
    • Puts the jokes on himself so people laugh at him.

Additional Rhetorical Tactics

  • Hypophora:
    Ask a rhetorical question and then answer it immediately (e.g., “Good idea? I believe it was.”). This anticipates and neutralizes audience skepticism.

  • The Reluctant Conclusion:
    Act as though you reached your conclusion only because of overwhelming evidence, even if you were eager to prove your point.

  • Dubitatio:
    Appear to be in doubt about what to say. A plain-spoken, seemingly ingenuous speaker is often the most believable.

  • Personal Sacrifice:
    Claim that the choice will help your audience more than it will help you, even to the point of suffering from the decision.

  • Extreme Choice Framing:
    Propose an extreme option first to make the one you want seem more reasonable.

Audience Engagement

Interact with your audience by incorporating their feedback, addressing frequently asked questions, or sharing behind-the-scenes insights.

  • Youtube community polls
  • Comment suggestions

Video Types

Some videos are meant to go viral and appeal to a wider audience, while others may be more suited for current followers who already know you, so I video could be:

  • Quality Followers
  • Quantity Followers

Other typs:

  • Evergrean Content
  • Trending

Video Elements

  • Title
    This is not the only way to write titles, just an approach.

    • Visible Title Length: Around 50-60 characters before being truncated on most devices and search results.

    • Find your title type and rewrite it to the extreme version of its type:

      • Blame (Past): The CEO is responsible for the company’s bankruptcy.
      • Values (Present): Is it important to be wealthy to live a fulfilling life?
      • Choice (Future): Should we offer free public transportation to reduce traffic?

      Generally, value beats blame, blame beats choice, and choice beats value—until you steer the conversation toward choices that solve a problem to everyone’s advantage. When discussing choices, make sure your argument turns to the future.

  • Thumbnail

    • Explain the main idea of the video in the thumbnail.
    • Make it look unusual, odd, or spark curiosity.
    • High quality, contrast, or empty spaces make your thumbnail pop from the surrounding thumbnails.
    • Build familiarity: If you have a thumbnail style that works for you (e.g., your face), maintaining the same quality for future videos builds recognition.

  • Description

    • Explain the view summary in the description but don’t give all the details.
    • Add all the resources you used in your video if there are any that need to be included for CC (Creative Commons) reasons.

After this, test your thumbnail and title by adding them next to other videos in the Eagle plugin you created.